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AI video production for companies

AI videos that put your products in focus.

T-NEX creates social ads, product films, animations and event openers with AI. From concept and script to sound and editing, the film is made for your intended use. An early preview helps align style and impact before full production.

Concept through editingPreview before productionFormats and rights in the proposal
T-NEX · AI Video Production · per videoin production
AI-generatedFormat as agreedSound and musicAI-generated
Illustrative view of the production path: schematic, no real video footage.
Concept
Agree message, scenes and style
Preview
Review the visual direction
Versions
Agree formats for your channels
Rights
Define the usage scope
AI video production · production workflow

From a brief to a reviewed video version.

From the brief and scene plan to approval: how we work with you on your video production.

Agree the content

Agree the content

The brief defines audience, message and format. It becomes the basis for the script and scene draft.

A shared basis for production.

Production brief

ItemAgreement
AudiencePeople interested in the product
Main messageExplain the workflow clearly
Output formatWeb · landscape
Script and sourcesApproval required

Assemble the scenes

The scene plan connects the message, visuals and narration. Recording, supplied material or generation is agreed per scene.

Each scene serves a specific content purpose.

Scene plan

  1. 1
    Opening

    Starting question and use context

    Script draft
  2. 2
    Application

    Agreed view or image sequence

    Review material
  3. 3
    Closing

    Main message and next step

    Script draft

Review the version

Before delivery, content, clarity, sound and agreed formats are reviewed. Outstanding corrections remain visible.

The version intended for release is explicitly approved.

Review · version 1

CheckStatus
Claims and sourcesFor content review
Visuals, voice and soundFor review
Usage rightsConfirmation required
Output formatsProvide after approval
Definition

AI video production for your communication goals

With AI video production, you commission a finished video. T-NEX handles creative and technical delivery: concept, script, generated scenes, sound, editing and finishing. Existing footage can be incorporated into a hybrid workflow after its usage rights are checked.

Script · Generation · Sound · Edit: one order, one finished video.

Done-for-you
What we produce

Video formats for social media, events and marketing

You will recognise your needs here, from the short social ad to the brand film. For every format we choose style and model to match the goal.

Commercial and social ad

Short clips for campaigns and social channels. The message, opening, aspect ratio and text areas are tailored to their intended use.

Corporate and brand film

Brand films with coordinated visuals, music and narrative. Generated scenes can be combined with existing real footage.

Product video and launch

Explain products, use cases and features for a website, shop or campaign. The visual portrayal must match the actual product.

Explainer and training video

Make workflows and complex subjects understandable with a script, voiceover, subtitles and animation.

Event opener and teaser

Opening sequences and previews for exhibitions, conferences and product presentations, adapted to the stage, display and sound setup.

Animation and motion graphics

Develop animated scenes, characters and graphic elements from a shared style concept and assemble them into a finished clip.

How we work

How does production run from idea to finished video?

The path is deliberately cut so that you see where things are going before full production: after concept and script we deliver a preview on which style and visual language are approved; only then do we generate. That removes the biggest uncertainty of AI video ("will the AI match my vision?") and saves expensive rework.

  1. 01Brief: Define the message, audience, channels, formats and required rights.
  2. 02Concept and script: Develop scenes, style and tone.
  3. 03Preview: Agree the visual direction before full production.
  4. 04Generation: Create and refine agreed scenes with suitable models.
  5. 05Sound and music: Add voice, sound design and music with the required usage rights.
  6. 06Editing: Prepare the edit, subtitles, format variants and agreed disclosures.
  7. 07Delivery: Supply the result and agreed corrections in the specified formats.
Technology

Choose models for the visual direction and task

Selection considers style, control, confidentiality and tool usage terms. The project assesses which model supports the planned scenes.

Visual direction: Photorealistic, animated or hybrid scenesStyle
Control: Motion, camera work and scene consistencyDelivery
Rights: Review usage terms and source materialUse
Data: Define suitable handling of confidential contentOperation
Assess quality in the preview

A model name does not replace a creative review. The preview shows how the concept and visual direction will be developed.

Cost & value

What determines the effort of an AI video?

Length, scenes, consistency requirements, sound, format variants and revisions determine the effort. T-NEX provides a proposal for the agreed video or project.

Plan effort around the production method
DimensionClassic productionAI production
Visual materialFilming, existing footage or archive materialGeneration, editing and real footage where appropriate
OrganisationCrew, locations and shoot planning as neededConcept, model selection and iterations
VersionsAssess additional footage and editsAssess additional generation and edits
Documenting real eventsReal footageGenerated scenes do not replace factual evidence
ProposalScope, delivery dates and usage rights are agreed for the project

No universal savings, market prices or turnaround times are promised as T-NEX performance.

Deliverables

What ends up in your hands

You receive the agreed video files and versions. Picture, sound, subtitles and format are reviewed together before delivery. The production brief defines the included language versions, revision rounds and usage rights.

A finished, publication-ready video, in the formats your channels need, with sound, subtitles and cleared rights.

Resolution and formats

Output resolution, aspect ratios, file formats and length variants are specified in the order.

Sound and voice

Sound design, music and voiceover reflect the concept and agreed usage rights.

Subtitles and languages

Agreed subtitles and language versions for your audiences.

Usage rights

Use of the result is agreed for channels, territory and duration, accounting for source-material rights.

Disclosure and provenance

Required disclosure and technically supported provenance information are planned into production.

Revisions

The number and scope of revision rounds are part of the agreed deliverables.

Rights and disclosure

Agree the use before production

Source material, music, representations of people and intended use are considered in advance. Disclosure and provenance information depend on the content and supported export.

What the order defines
FrameworkWhat appliesImplementation / status
Synthetic contentAssess required disclosure and labellingConsider content and use
ProvenanceCheck tool and export supportNo blanket C2PA or SynthID promise
People and voicesEstablish permission to use likeness and voiceBefore production
Music, brands and materialAssess required rights and licensing termsReflect use in the order
Material: Collect sources and usage rightsPreparation
Transparency: Plan disclosure for the content and channelProduction
Delivery: Record agreed formats and usage scopeResult
For your specific use

Required rights clearance and disclosure depend on the material and intended publication. Technical provenance does not replace that assessment.

Honest limits

What is AI video not (yet) the right choice for?

We do not sell AI video at any cost. Where authenticity itself is the value, classic production remains the first choice, and often the best route is hybrid: AI scenes, animation and VFX combined with real footage.

Live interviews & soundbites

Real people speaking authentically belong in front of a real camera, not inside a generator.

Reportage & event footage

Documentary recordings of real events live on authenticity that AI is not meant to replace.

Proof / evidence videos

Where authenticity matters legally, generated material is out of place.

Plan the concept and quality together

Without an idea, a script and direction, even AI video becomes arbitrary; the value lies in the creative work.

Decision aid

Selection checklist: commissioning AI video production

A vendor-neutral checklist: what makes a serious AI video partner, whoever you decide on.

  1. 01Goal: Which message should reach which audience?
  2. 02Preview: When will style and scenes be agreed?
  3. 03Deliverables: Which length, formats, languages and revisions are included?
  4. 04Material: Which real images, voices, brands and music will be used?
  5. 05Rights: For which channels, duration and territories may the result be used?
FAQ

Frequently asked questions

What does AI video production include?

An agreed order can include the concept, script, generated scenes, sound, editing, subtitles and format variants.

Will we see a preview?

Yes. A preview is used to agree the style and visual direction before full production.

What does a video cost?

The price depends on length, scenes, creative effort, variants and rights. These are specified in the proposal.

Which rights do we receive?

Usage of the result and intended channels is agreed contractually. Licences and rights in the source material are taken into account.

Can you include existing photos, product images or footage?

Yes. A hybrid workflow can combine real footage with generated scenes, animation and editing. During the briefing we review available material, brand elements to preserve and the relevant usage rights. The preview lets you judge how the different visual sources work together.

How does this service differ from an AI video generator?

With a generator, you operate the tool yourself. With T-NEX, you commission the production: from the message and script through scene design to sound, editing and delivery. You define the goal and constraints, then review the preview and result with us.

How should we plan multiple formats or languages?

Identify the intended channels during the briefing. A vertical clip, website video and exhibition film need different framing, text areas and running times. Plan subtitles and voiceovers before editing too. This allows the required versions to be covered by one production brief.

Your AI video: from the idea to the final edit

Describe your message, audience and channels. We will agree the concept, preview and video deliverables.

Request a videoA service of T-NEX GmbH · Legal notice below

Sources & further reading

  1. EU AI Act, Art. 50Regulation (EU) 2024/1689eur-lex.europa.eu
  2. Nutzungsrechte / rights of use§ 31 UrhGgesetze-im-internet.de
  3. T-NEX guidePutting Article 50 AI transparency into practiceT-NEX

Management: Andreas Unruh and Christoph Gembruch.

Published by T-NEX GmbH.

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